How will you like to look when meeting someone for the first time? How will you like to appear before a client you will be meeting for the first time? Modern? Professional? Credible? Organized? Trustworthy?
If you answer yes to any of these, then that is how your website should be. You website is an extension of your business. It reflects your personality. Your website should be creatively crafted to reflect your brand.
Your website represents who you are and what you offer. When people visit your website for the first time they are thinking:
- Am I in the right place?
- Does it have the right information I am seeking?
- How do I get around?
- Is this a professional company?
- Is this site credible?
- Is it trustworthy?
- Is this company stable?
- Does this site make me feel welcome?
You need to ask yourself all of these questions when designing your website. Now, design may not be the most important factor in a website overall and often-times folks put too much emphasis on how a site looks instead of it works, but it does play an important role in making a good first impression.
Visitors first evaluate a site’s overall design then judge on aesthetics, and get distracted by the bells and whistles. First impressions are vital and an outstanding WEB DESIGN is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate.
It depends on the industry, but most websites have a 30-60% bounce rate on average. This means a large majority of web traffic entering your website leaves without navigating to any other pages. And many times they may never come back.
So, after spending all this time developing great, valuable content that visitors can’t find anywhere else on the Web, does this mean nothing matters but a cool color scheme and fancy flash animation? Fortunately, it doesn’t. While a site’s design is the first indicator of quality, it is not the only one. But the visual design is the first test of a site’s credibility. If it fails on this criterion, web users and visitors are likely to abandon your site and seek other sources of information and services.
While design is important, don’t forget that offering great content is what your visitors are ultimately after. A well designed website might convince visitors to take a closer look but they won’t look twice if the content isn’t useful and well organized. After all, you never get a second chance to make a first impression.