Contrary to popular belief, Email Marketing still has the highest conversion rate to date of any form of digital marketing.
Here are 5 reasons why you should take email marketing for your business more seriously.
- It’s cost-effective: as long as you have an email list of quality leads, you can convert leads to customers at little or no extra cost.
- It’s a great way to reach out to potential customers and follow-up with them: Follow-ups are necessary to help increase the chances of conversion. Email marketing help you do that. By sending constant follow up emails, you are assured of converting leads to customers
- It helps build customer relationships: you can nurture your leads by constantly sending out helpful content until they are ready to convert.
- It helps turn customers into repeat customers and advocates: you can send discount codes, free event tickets and a host of other freebies that will interest your customers. This way, they become repeat buyers and even promoters of your business.
- It can be measured: you can track and measure your marketing efforts such as open rate, click through rate, conversion rate etc. This allows you to test and improve wherever you deem fit.
Have you been using email marketing for your business? If no, then the best time to start is now.II f Yes, are you getting the right result?
At Green Bytes, we manage the full process aimed at achieving your email marketing goals.
Reach more customers in real time with our effective Email marketing solution.
