What do you do when you want to look something up on Google? You type a word or two or sentence in the Google search bar and watch the search results roll in.
Finding the words a visitor is typing inside Google to see your products, services, or content is called Keyword Research.
Keyword research is the most critical task for any SEO. Without keyword research, there is no SEO. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
Keyword research provides you with specific search data that can help you answer questions like:
- What are people searching for?
- How many people are searching for it?
- In what format do they want that information?
Keyword research helps you figure out what’s going in your average visitor’s mind when they search for your products, services, or content.
The power of keyword research lies in better understanding your target market and keyword research is the foundation of content marketing, search engine optimization (SEO), social media marketing and virtually all other types of digital marketing.
What happens when the foundation is weak? Your website shakes, trembles and comes crashing down without attracting any traffic. Little or no traffic means no conversion. No conversion means no return on investment.
You don’t want that happening to you right?