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How to Choose a Domain Name for your Business

What is a Domain Name? Domain name is the name of your website, it is the address people type in their browser so they can have access to your website. The domain name is your unique name and identifier on the internet. The domain name can be a combination of letters and numbers. There is a need to register a domain name before it can be used and two websites cannot have the same domain name.

If you need a website, then the first thing you will need to do is to choose a suitable domain name. Knowing how to choose a domain name is a vital task when you want to start your website and selecting the best one that is in-line with your business is one thing you should get right. It is like choosing a name for your business. If you don’t know how to choose a domain name, that is, if you get it wrong from the start, it can be a whole lot of work to switch to a new domain, which could affect your brand and search engine position. It is therefore extremely important to know how to choose a domain name for your business before getting it registered.

The following points outline the best tips that will help you to choose a domain name for your business.

Use short and easy words:

Short words are usually easy to remember by users and can prevent users misspelling your domain name. Lengthy words in the domain names on the contrary can be difficult to remember as well as type. In the world of ultrafast internet, if your customer slows down due to typing and frequently misspelled words, then they will surely lose patience and go somewhere else.

Avoid cute names:

Avoid the use of names like 2U or 4U in your domains. They look unprofessional and can also be hard to remember for your visitors. Look for domain names that visitors can easily recall and it also reflects your company’s brand message.

Make is Easy to Pronounce and spell:

most times, you should use your brand name as your domain name because it will be easy to pronounce and spell for your users. Your users will be able to spell and type in the correct letters in their browsers.

Don’t choose words with double meaning:

Choosing a word with double meaning can confuse your audience and may reflect on just the opposite of what your company portrays. So, make sure that the domain doesn’t hamper your business’s brand name.

Use keywords:

Using keywords in a domain name is a good idea as this will help the search engines to discover your website’s relevance and readers will also get an idea about the site.

Avoid using hyphens or numbers:

It is good to avoid both hyphens and numbers in your domain name. Since they can really be a burden to type and creates a lot of confusion, it is better not to use. A hyphen should only be used to prevent your domain from sounding inappropriate. With numbers also, it is difficult to remember and often people may type the wrong number and get irritated when the URL doesn’t work.

Avoid trademark problems:

Once you have decided on the name of your site, ensure that you are not violating another company’s trademark. To check, you can do a search before registering as registering a trademark name could kill a great website. And in case if you need to include some big product name, do a review of their terms and conditions as most of them do not allow their name to be a part of anyone’s domain.

Consider the domain extension:

Domain extension usually starts with a dot (.) when you check a website url and you have the choice to register with hundreds of top level domain extensions which can be:

  • TLDs: The top level domains include, .net, .int, .gov, .edu, .org and etc. among all of these only some of them are available for general purpose use, is by far the most important and best one.
  • ccTLDs: this include many country code top level domains that include: .ng (Nigeria), .au (Australia), .cn (China), .in (India), .jp (Japan), .ph (Philippines), and .UK (United Kingdom).
  • gTLDs: there are also specific generic top level domains, but their use are not yet very popular and this includes: .me, .accountants, .agency, .city, .digital, .photography and .social.

Having the right domain name can make a big difference on the internet. Sometimes your domain name is the first point of contact with your visitors and the chance to make a good first impression before they see your contents, branding and layout.

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