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10 Advantages of eCommerce Store over a Physical Store

Buying on eCommerce stores is becoming a norm nowadays. It has been predicted that 80% of internet users in the country will purchase via any digital channel in the coming year’. As an individual, a budding entrepreneur, retailer or a business, a website optimized for ecommerce is an ABSOLUTE MUST HAVE. But beyond being a requirement it comes with a variety of valuable benefits. Gone...
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BLOGGING – WHY YOUR BUSINESS SHOULD HAVE A BLOG

Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. It is without a doubt one of the most important assets to any inbound marketing strategy and it’s a perfect complement to your website. A blog is a long-term marketing asset that will bring traffic and leads to your business. Having a blog as...
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Top 9 Common Mistakes to avoid on your Website

Having a poorly designed website can cause businesses to lose customers, and that is money out the door. It is important to ensure that your website does not contain any of these top 9 Mistakes in Website Design.   Website Design Mistake #1: Spelling Mistakes This is the number one common error often found on websites and sometimes not so conspicuous or noticed. Nevertheless, it...
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How To Grow Your Business In This Digital Age

The digital age is here to stay and smart business owners are already taking advantage of the new wave of technology tools, techniques, resources and strategies to shoot their sales straight to the next level. Customers are now a lot more conscious about getting value for their money. Business growth can hardly ever occur without careful, intelligent planning backed up by tactful execution. The journey...
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Email Marketing One of The Most Important Form Of Digital Marketing

Contrary to popular belief, Email Marketing still has the highest conversion rate to date of any form of digital marketing.   Here are 5 reasons why you should take email marketing for your business more seriously.   It’s cost-effective: as long as you have an email list of quality leads, you can convert leads to customers at little or no extra cost. It’s a great...
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KEYWORD RESEARCH – Understand What Your Audience are Searching For ‌

What do you do when you want to look something up on Google? You type a word or two or sentence in the Google search bar and watch the search results roll in. Finding the words a visitor is typing inside Google to see your products, services, or content is called Keyword Research. Keyword research is the most critical task for any SEO. Without keyword...
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